[vc_row][vc_column][vc_custom_heading text=”Independent Artists: You need to sell MERCH — here’s why.” font_container=”tag:h1|text_align:center|color:%23000000″ google_fonts=”font_family:Montserrat%3Aregular|font_style:600%20semi%20bold%3A600%3Anormal” css_animation=”bounceIn” ovic_vc_custom_id=”ovic_vc_custom_613f1d2d5c855″][vc_single_image image=”27949″ img_size=”1650×528″ alignment=”center” >
With streaming replacing physical media sales, selling merch is more essential than ever for making additional income, especially for independent musicians! Here’s why:
Apparel and other accessory items continue to be the preferred choice of merchandise fans buy at shows, growing from 85% in 2017 to 95% in 2019. On average, it takes about 3,000 music streams to equal the profit from one CD sale and 5,000 streams to equal the profit from one t-shirt.
When fans proudly sport a piece of merchandise they bought from one of their favorite artists, not only have they offered you financial support in exchange for a usable product, they are also effectively promoting you to new potential fans. There are few brands that people will actually pay to advertise on their clothing (think Nike, Adidas and other huge athletic or fashion brands) and as a music artist, you can take advantage of the cool factor in music merch as a fashion piece.
You need a visual brand. Your visual identity is a part of your brand as an artist, and you have one, whether you’ve given much thought to it yet, or not. Music fans love to have something in their hands linked to the artists they appreciate and follow. We are here to help make that a reality.
Music matters to us, pure and simple, and it’s our goal to help you to reach your fanbase and find your place in the music scene.
Sustainability and ethical production are also important to us. This is why we use only premium garments that reflect our commitment to quality, and respect for People and the Planet.
We create contemporary clothing made with respect for both People and the Planet. All garments are certified by GOTS, GRS, Oeko-Tex, OCS and PETA, and also encourage our printers to implement GOTS Certified printing techniques that use non-harmful inks and sustainable production methods.[/vc_column_text][vc_empty_space ovic_vc_custom_id=”ovic_vc_custom_613f1d2d5c85b”][vc_cta h2=”HOW IT WORKS:” ovic_vc_custom_id=”ovic_vc_custom_613f1d2d5c85d” ovic_hidden_markup=”” hidden_markup_desktop=”” hidden_markup_laptop=”” hidden_markup_tablet=”” hidden_markup_ipad=”” hidden_markup_mobile=””]
[/vc_cta][vc_empty_space ovic_vc_custom_id=”ovic_vc_custom_613f1d2d5c85e”][/vc_column][vc_column][vc_custom_heading text=”Get in touch for a free design consultation” font_container=”tag:h2|text_align:left|color:%23000000″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” ovic_vc_custom_id=”ovic_vc_custom_613f1d2d5c85f”]